Spotify use your song searches to define your personality and offer musical styles and similar themes.

Once you have finished listening to a topic, as if by magic spotify presents you similar options. Basically, the Spotify algorithm takes note of our "behavior" on the platform and analyzes several aspects: what songs do we give a "like", what songs we hear the most, the playlist that we tune in While the algorithm is not perfect, it manages to recognize the musical style that we have to use and the way we behave on the platform, which clearly evidences our musical taste.

It is a musical marketing strategy mainly oriented to ensure that the user finds your music.

That is, it is about performing the necessary actions to optimize the mechanisms in which the platform presents your content to users.

It is used to position your artist profile among the millions of profiles of artists found in Spotify, favoring the discovery of your songs by listeners from all over the world, thus obtaining reproductions in an organic way.