Streaming has revolutionized the music industry, and platforms like Spotify lead the market with over 615 million active users. However, standing out among millions of songs is not easy. Many artists resort to buying fake streams, but this can result in account suspension. So, what’s the best way to increase your streams organically?
At UP Music ProMotion, we bring you 7 effective strategies to achieve this without cheating.
1. Use Spotify for Artists and Analyze Your Data
Spotify for Artists provides detailed insights into your audience, such as:
This allows you to adjust your promotional strategy and target the right audience. Don't ignore these tools—they can be your best ally for growth on the platform.
👉 Learn how to use Spotify for Artists
2. Create and Promote Your Own Playlists
Spotify doesn’t differentiate between playlists created by users or official curators. Create themed playlists and include your music alongside other relevant artists in your genre. Update these playlists frequently so that your followers receive notifications and return to listen.
👉 How to create playlists on Spotify
3. Leverage the Power of Social Media
Your presence on social media platforms like Instagram, TikTok, Facebook, and Twitter is key to driving traffic to your Spotify profile.
Engagement on social media generates streams on Spotify.
4. Use Spotify Ad Studio
Spotify offers advertising tools like Spotify Ad Studio, where you can create audio and video ads targeted to specific audiences.
👉 Learn more about Spotify Ad Studio
5. Share Your Spotify Code
Every song and artist on Spotify has a unique code that can be scanned from the app to instantly play your music. Share your Spotify Code on your website, social media, and promotional materials.
👉 How to generate your Spotify code
6. Use Pre-Save Links and Spotify Widgets
Before releasing a song, use pre-save tools so listeners can save your track before its launch. Also, embed Spotify widgets on your website or blog to increase streams effortlessly.
7. Connect with Playlist Curators
Getting added to independent playlists can be crucial for your growth. Platforms like Groover and SubmitHub help you connect with curators and increase your visibility on Spotify.
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