6 Tips for Creating a Great Pre-Save Campaign on Spotify

If you're about to release a song or an EP, you can't afford to skip a Spotify pre-save campaign. This tool not only helps you build anticipation, but it also boosts Spotify’s algorithm, increasing your visibility in playlists and recommendations.

In this article, I’ll share 6 essential tips to help you create an effective pre-save campaign that maximizes the impact of your release from day one.

1. 🛠 Use a reliable pre-save platform

To make your campaign work properly, you need a Spotify pre-save platform. Some of the most recommended options are:

• Feature.fm

• Hypeddit

• ToneDen

• Show.co

These tools let you create a custom landing page where your fans can click to automatically save your track to their Spotify libraries.

💡 Pro Tip: Make sure the platform allows you to

collect email addresses or connect with your fans through other social media channels.

2. 📆 Start your campaign at least 2 weeks before release

Timing is everything. Launching your pre-save campaign early gives you time to promote steadily and build organic momentum.

✅ Ideally, start your campaign 2 to 4 weeks before the release date, so you can:

• Plan social media content

• Send emails to your fan list

• Coordinate with influencers or playlist curators

3. 📸 Create an eye-catching landing page

First impressions matter. Your pre-save landing page should be clear, visually appealing, and focused on one action: saving your song.

Include:

• Your cover artwork

• A short description of the release

• A big, visible “Pre-save on Spotify” button

• Optional links to other platforms like Apple Music or YouTube

Check out an example here:

👉 Hypeddit Landing Page Example

4. 📣 Promote your pre-save across all platforms

One post isn’t enough. Use all your channels to promote your pre-save campaign creatively:

• Instagram posts

• Daily countdown stories

• Short-form videos on TikTok

• Direct messages to your top fans

• Paid ads if you have the budget

🎥 Extra Tip: Share a reel telling the story behind the song or showing the recording process to connect emotionally.

5. 💬 Encourage engagement and commitment

One of the best ways to increase pre-saves is to offer something in return:

• Giveaways: “Pre-save and enter to win a private video call with me”

• Exclusive content: “Those who pre-save will get a sneak peek of the track”

• Early access: “Be the first to watch the music video”

These strategies boost your conversion rate and help build a more active fanbase.

6. 📈 Track your results and optimize

Once your song is out, don’t forget to analyze the data:

• How many pre-saves did you get?

• Which social platforms brought the most clicks?

• Which campaigns performed best?

This will help you improve future campaigns and better understand your audience.

Platforms like Feature.fm and Show.co offer detailed analytics dashboards.

🚀 Bonus: Add your pre-save link to your Instagram and TikTok bio

Take advantage of the organic traffic to your profiles by including your pre-save link in your bio. You can also use tools like Linktree or Beacons to centralize all your links.

A great pre-save campaign on Spotify can make the difference between a forgotten release and a high-impact launch. By following these 6 tips, you'll boost your visibility, increase engagement, and drive more streams from day one.

Don’t leave your success to chance. Plan your strategy, connect with your fans, and make sure your music gets heard.